Why Inflatables?

  • Get Noticed
  • Attract traffic to your location
  • Location memory
  • Improve brand awareness
  • Increase sales
  • Create an emotional connection with target audience
  • Easy to transport and install
  • Low cost compared to other forms of advertising
  • Gain media attention

 

GET NOTICED
Think about this…when a person drives on the same streets every day the surroundings tend to blend together, losing their distinction and attraction. Then one day a giant advertising inflatable shows up at a business. It is something new… something exciting…something HUGE. It demands attention. Even though a customer has passed this business hundreds of times before they will look to see what is going on. This is the impact of advertising inflatables.

ATTRACTING TRAFFIC TO YOUR LOCATION
It is hard to attract customers when they can’t see you. Increase your visibility and you will increase your traffic. It is a simple matter of statistics. There is a certain percentage of the population that needs your services. If you can get the attention of those people they will be attracted to your business. Increase the amount of people that see you and increase the traffic!

LOCATION MEMORY
Try this....think of the last newspaper ad you saw. Can you remember what it was? How about radio ad? TV ad? Now think of the last inflatable you saw. - The vast majority of people CAN'T recall any newspaper, radio or TV ads that they have seen but CAN remember the last inflatable they saw. Not only can they recall what it was, but they can identify where it was and the message associated with it.

IMPROVING BRAND AWARENESS
Whereas other forms of traditional advertising blend together, inflatables are unique and leave a lasting impression on your customers.


INCREASE SALES
You can’t sell anything if people don’t see you and inflatables are just the tool get you noticed. When you have a giant inflatable you dramatically increase your visibility and in so doing dramatically increase your sales outreach.


CREATE AN EMOTIONAL ATTACHMENT WITH YOUR TARGET AUDIENCE
You would not believe the fun exciting atmosphere that inflatables can create. When you have a fun inflatable outside your business it would not be uncommon for people to stop, get out of their cars and take pictures. Kids will tell their moms to “stop stop stop!!!” It shows the community that you are energetic and involved.


EASY TO TRANSPORT AND INSTALL
Once you have an inflatable and see its effectiveness you will want to use it at every event possible. The good thing about inflatables is that they are extremely easy to transport and install. There is no better way to make a huge impact with such ease.  


LOW COST COMPARED TO OTHER FORMS OF ADVERTISING
When you buy a TV, radio, newspaper or internet ad the advertising ends once your money is spent. With an inflatable the investment keeps working for you. For example, if you are on a moderately busy road with 10,000 vehicles passing by each day, that is 3,650,000 million people driving by in a year! Your inflatable will be there to broadcast your message each and every time.


GAIN MEDIA ATTENTION
Inflatables often come in spotlight in the community. Even in “bad” situations the end result is good. For instance, a customer had a large inflatable gorilla on their roof top. Some teenager out causing trouble shot it with a bow and arrow. The business decided to make the best of the situation by calling local media to report that their gorilla was shot but everything would be okay because they were sewing a giant band-aid on the gorilla. Needless to say it became a fun story and they made headlines.